Alex Malison - CEO

Mr. Malison holds a degree in Electrical Engineering from City University in London. Before founding ASI in 1987, Mr. Malison worked as a software engineer in the field of underwater robotics.

The decision to found ASI allowed Mr. Malison to combine his knowledge of the restaurant industry with his technical expertise in software design. Coming from a family that has owned and operated restaurants for three generations Mr. Malison had the foresight in the mid-80s to launch one of the first PC-based "open architecture" POS systems for restaurants in a market that was still dominated by proprietary systems. More recently, Mr. Malison has devoted his energies to the designing and patenting of ASI's Write-On Handheld, the next generation handheld POS system for the foodservice industry.

Smiley Hsu - President

Mr. Hsu graduated from Johns Hopkins University with BS and MS degrees in Electronic Engineering and Computer Science. He began his career designing sonar systems and navigation equipment for underwater remotely operated vehicles. Mr. Hsu also has worked as a system engineer at NASA in support of the Hubble Space Telescope and GOES weather satellites.

After founding ASI in 1987, Mr. Hsu transferred his considerable experience in project management to overseeing all aspects of ASI's rigorous software development program. For fifteen years now, Mr. Hsu's careful oversight has ensured that ASI software always combines cutting edge technology in one of the most stable and reliable POS systems on the market.